Yes, Virginia, Networking Can Be Fun
[As published in the Winter 2013 issue of Defense by the Washington Defense Trial Lawyers.] The most surprising thing I noticed about lawyers when I first started out in legal marketing was the high...
View ArticleThe Brain Trust Weekly – CRM in Professional Services
I’m a strong advocate of the concept of maximizing existing relationships first when undertaking business development efforts – 80/20 rule and all. It’s obvious that those people you know and your...
View ArticleSix Top Personal Marketing Resolutions for 2014
by Leslie A. Larson It happens every year… we start the new year refreshed, energized and with renewed commitment for marketing our practices more consistently in the coming year. Whether you’re a...
View ArticleLow Hanging Marketing Fruit for Lawyers? Take a Bite out of LinkedIn
[Updated] I have spent a decent amount of time consulting with lawyers related to their social media strategy and usage… or should I say lack thereof. There are, of course, many options available,...
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My Brain Trust Weekly: CRM for Professional Services
Blog [title] [date] I’m a strong advocate of the concept of maximizing existing relationships first when undertaking business development efforts – 80/20 rule and all. It’s obvious that those people...
View ArticleClik here to view.
Marketing vs. Business Development? Not an Either/Or Proposition
Blog [title] [date] Over the past several years there has been a trend in the legal industry related to growing law firms’ business development efforts. And while a focus on business development is a...
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How Marketers Can Drive Legal Industry Change
Blog [title] [date] Law firms are starting to wake up to the fact that the market is drastically changing, and recognizing they must evolve and respond to survive. National consultants providing...
View ArticleClik here to view.
Saying No to a Client and When You Should
Blog [title] [date] Now with nearly five years of marketing consulting under my belt, I have experienced the inevitable pitfalls that come with various business development efforts, believe me. Having...
View ArticleClik here to view.
Six Top Personal Marketing Resolutions for 2017
Blog [title] [date] It happens every year… we start it refreshed, energized and with renewed commitment for marketing our practices more consistently in the coming year. Whether you’re a lawyer,...
View ArticleClik here to view.
My Brain Trust Weekly: CRM for Professional Services
Blog [title] [date] I’m a strong advocate of the concept of maximizing existing relationships first when undertaking business development efforts – 80/20 rule and all. It’s obvious that those people...
View ArticleClik here to view.
Marketing vs. Business Development? Not an Either/Or Proposition
Blog [title] [date] Over the past several years there has been a trend in the legal industry related to growing law firms’ business development efforts. And while a focus on business development is a...
View ArticleClik here to view.
How Marketers Can Drive Legal Industry Change
Blog [title] [date] Law firms are starting to wake up to the fact that the market is drastically changing, and recognizing they must evolve and respond to survive. National consultants providing...
View ArticleClik here to view.
Saying No to a Client and When You Should
Blog [title] [date] Running my own consultant practice, I have experienced the inevitable pitfalls that come with various business development efforts. Having learned a great amount from these...
View ArticleClik here to view.
Six Top Personal Marketing Resolutions for 2017
Blog [title] [date] It happens every year… we start it refreshed, energized and with renewed commitment for marketing our practices more consistently in the coming year. Whether you’re a lawyer,...
View ArticleClik here to view.
How Marketers Can Drive Legal Industry Change
Blog [title] [date] Law firms are starting to wake up to the fact that the market is drastically changing, and recognizing they must evolve and respond to survive. National consultants providing...
View ArticleClik here to view.
Saying No to a Client and When You Should
Blog [title] [date] Running my own consultant practice, I have experienced the inevitable pitfalls that come with various business development efforts. Having learned a great amount from these...
View ArticleClik here to view.
My Brain Trust Weekly: CRM for Professional Services
Blog [title] [date] I’m a strong advocate of the concept of maximizing existing relationships first when undertaking business development efforts – 80/20 rule and all. It’s obvious that those people...
View ArticleClik here to view.
Marketing vs. Business Development? Not an Either/Or Proposition
Blog [title] [date] Over the past several years there has been a trend in the legal industry related to growing law firms’ business development efforts. And while a focus on business development is a...
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